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Social Media

Sponsored tweets: the customer strikes back

CopyrightLucasfilmLTDSocial media has now for a long time been a tool for interaction between companies and customers but their communication has become more and more asymmetrical, due to their relationships and reach (paid social media advertisement).

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Until now, for example, sponsored tweets were used mostly by advertisers, but this week, an angry customer decided to use this tool to complain about an airline customer service.

One more time social media shows its two-way symmetrical communication possibilities… May the force – and money – be with you.

 

 

 

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