youtube
Sponsoring the World Cup? Nah, put Messi on YouTube
Online videos are part of everyone’s advertising strategies now, of course, but some, like Pepsi, are going for it big time. Luckily, it’s not all about the big fish. The minnows, and even the public sector, are still getting a look-in. This post offers a short meander on a trail of online advertising.
The “new” old generation
Bare facts are always the best way to prove you are right. And the fact is that – since I have my internet connection - I am off the list of daily newspaper subscribers. To be precise – no subscription papers or magazines arrive in my mailbox. But I am still a subscriber of the same [...]
New technologies: Keeping up without being killed in the attempt
Today is a big day in the life of the ep-webeditors blog. Nay, a rite of passage, a coming of age, an arrival in the sunlit uplands of Parliament bloggerdom. Today, our big boss, Jaume, Director and EP official spokesman, no less, appears for the first time on this blog. What’s more, he wants to talk about us!
The devil has the best online videos?
The second Lisbon referendum draws near in Ireland and one of the interesting aspects is to see how the campaign is playing out on the web. In recent years, Ireland has been famously hi-tech (or at least has had a booming hi-tech sector), so this, along with the country’s well-known transatlantic affinities and youthful population, [...]
To be a digital non-citizen
“Svetla, what is a blog?” asked recently my mother in law. She is one of those who possess an always switched off mobile phone. She doesn’t write e-mails and uses the laptop for typing her own translations of French poetry. The fact that I work as an online editor makes me look in her eyes [...]
The Times They Are a-Changin’
Writing in Prospect magazine this month Steven Johnson and Paul Starr debate the question of whether the changes brought to the media by the internet herald “a golden age of serious journalism” or whether it will bring down standards. As someone whose job is to write on the web, I naturally hope it will be [...]
Europe is nothing but a big bad wolf
Once upon a time there was a big bad wolf called Europe (the taurus story is a myth as we all know). While walking in the forests, it devoured all human beings it crossed: bad and good. They made him move to the left, to the middle or to the right -according to where his stomach weighed heavier.
Yikes! Suddenly we are doing all this stuff
Seems only yesterday… It’s not long since we were in the happy position of being the ones pushing for all kinds of trendy, new-fangled ideas against a hidebound establishment. This blog seemed like a distant mirage – it was just too far outside the comfort zone of the way European institutions do communication to be [...]
MEP internet superstar
Who’d have thought it possible? The internet’s most popular video was this week a recording of a three minute speech by a Conservative MEP. Yes, that’s a speech by an MEP… With 1.4 million views at the time of writing
Waiting for the New Year
We had several New Years already this year. In the beginning of January we celebrated the New Year we all know, in mid-January it was the orthodox New Year, at the end of January it was the Chinese New Year and last week – the Iranian one. However, there is still one to come – [...]
a local global phenomenon
Fascinating to see how a little office stunt, a bit of fun for the office Christmas party, can take on a life of its own thanks to YouTube. That’s what we found anyway…
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