viral video
Go viral or go home
A short summary for the pressed reader: Based upon research and experience, we have concluded that only young, cute, hairy MEPs will allow for successful viral communication campaigns. Besides editing the German website, I worked on two projects last year. One was a comic strip that should explain the Euro crisis in simple terms. The [...]
Some spice for the weekend
A certain team member, Tayebot, he of the highbrow articles on various editorial models, could not be accused of not having his finger on the throbbing pulse of the internet. Yesterday, he shared with us the current viral internet sensation – the latest Old Spice commercial featuring new über-hunk Isaiah Mustafa, which has gathered close [...]
Top five EU videos
Come up with a sample of EU online videos illustrative of the best the EU has to offer in terms of online video, they said. Two or three from the Commission and two or three from Parliament. So here they are, my top five euro-vids.
Sponsoring the World Cup? Nah, put Messi on YouTube
Online videos are part of everyone’s advertising strategies now, of course, but some, like Pepsi, are going for it big time. Luckily, it’s not all about the big fish. The minnows, and even the public sector, are still getting a look-in. This post offers a short meander on a trail of online advertising.
The devil has the best online videos?
The second Lisbon referendum draws near in Ireland and one of the interesting aspects is to see how the campaign is playing out on the web. In recent years, Ireland has been famously hi-tech (or at least has had a booming hi-tech sector), so this, along with the country’s well-known transatlantic affinities and youthful population, [...]
Big worlds and small worlds
This is probably exactly the wrong place, indeed a self-contradictory place, to hint at heretically relativising thoughts, but being away far from Brussels for a few weeks has made me reflect on digital divides of various sorts.
To be a digital non-citizen
“Svetla, what is a blog?” asked recently my mother in law. She is one of those who possess an always switched off mobile phone. She doesn’t write e-mails and uses the laptop for typing her own translations of French poetry. The fact that I work as an online editor makes me look in her eyes [...]
Yikes! Suddenly we are doing all this stuff
Seems only yesterday… It’s not long since we were in the happy position of being the ones pushing for all kinds of trendy, new-fangled ideas against a hidebound establishment. This blog seemed like a distant mirage – it was just too far outside the comfort zone of the way European institutions do communication to be [...]
MEP internet superstar
Who’d have thought it possible? The internet’s most popular video was this week a recording of a three minute speech by a Conservative MEP. Yes, that’s a speech by an MEP… With 1.4 million views at the time of writing
Put a virus in your life!
Let’s be cool, let’s put a virus in our life. It is the trend of the moment. You just need a good and powerful one, it will spread all around and reach people you never though it would.
How far can you go (online)?
Back to our seminar of 29-30 September (see previous post). The Big Issue. At events such as this seminar, one subject often emerges as the one which sets the debate alive, gets people disagreeing with each other and spills over into the conversations at the table later. It may have been me who set the [...]
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