viral marketing
Some spice for the weekend
A certain team member, Tayebot, he of the highbrow articles on various editorial models, could not be accused of not having his finger on the throbbing pulse of the internet. Yesterday, he shared with us the current viral internet sensation – the latest Old Spice commercial featuring new über-hunk Isaiah Mustafa, which has gathered close [...]
Learning to cope with social media
So now it’s all over… Nearly six weeks with intensive online election campaigns. Last week nearly 162 million European voters went to the polls to elect their 736 representatives in the European Parliament. Even though the 43, 2 % turnout is the lowest ever, it was way better than most analyst had expected before the [...]
To be a digital non-citizen
“Svetla, what is a blog?” asked recently my mother in law. She is one of those who possess an always switched off mobile phone. She doesn’t write e-mails and uses the laptop for typing her own translations of French poetry. The fact that I work as an online editor makes me look in her eyes [...]
“It’s Your Choice” goes viral
Well, it didn’t take long… EP-webeditors’ congratulations to Cédric Puisney (a.k.a. l’Européen jamais content) for his reinterpretations of the European elections campaign banners, posted yesterday. Nice work, and the bar set suitably high for future satirists… The emails were flying around the office this morning, with everyone selecting their favourite from Cédric’s versions of the [...]
Put a virus in your life!
Let’s be cool, let’s put a virus in our life. It is the trend of the moment. You just need a good and powerful one, it will spread all around and reach people you never though it would.
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