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	<title>Writing for (y)EU &#187; myspace</title>
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	<description>A blog for a team.</description>
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		<title>Green and Red equals MySpace</title>
		<link>http://www.writingforyeu.eu/2009/12/green-and-red-equals-myspace/</link>
		<comments>http://www.writingforyeu.eu/2009/12/green-and-red-equals-myspace/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 13:26:17 +0000</pubDate>
		<dc:creator>Tayebot</dc:creator>
				<category><![CDATA[At work]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[Red is the new green is the new black]]></category>

		<guid isPermaLink="false">http://www.writingforyeu.eu/?p=2843</guid>
		<description><![CDATA[Being on MySpace, for the European Parliament, is a bit like being adults at a teenagers&#8217; party. When we opened our page during the European Elections campaign, we fed it up with widgets, slide-shows, videos. We were quite welcomed by the MySpace community, we got some good feedback in the press and&#8230; And then, just [...]]]></description>
			<content:encoded><![CDATA[<p>Being on MySpace, for the European Parliament, is a bit like being adults at a teenagers&#8217; party. When we opened our page during the European Elections campaign, we fed it up with widgets, slide-shows, videos. We were quite welcomed by the MySpace community, we got some good feedback in the press and&#8230; And then, just like at a teenagers&#8217; party, when the presence of adults brings a sense of seriousness and some official tonality, soon, the teenagers want to booze, to get high, to dance like brainless ducks and to make out on sofas or behind curtains. The adults become kind of a slight embarrassing presence.</p>
<div id="attachment_2844" class="wp-caption aligncenter" style="width: 623px"><img class="size-full wp-image-2844   " title="Photo2" src="http://www.ep-webeditors.eu/wp-content/uploads/2009/12/Photo2.jpg" alt="The MySpace team dressed for action." width="613" height="408" /><p class="wp-caption-text">Our MySpace team dressed for action.</p></div>
<p>After the campaign, we were not quite sure about keeping the EP&#8217;s MySpace page. We were quite busy with different Internet projects and we didn&#8217;t have the technical resources to redesign the page. Not to mention we were not convinced on what we could actually publish on MySpace.</p>
<p>Fortunately, <a href="http://www.ep-webeditors.eu/author/raffaella/">Raffaella</a> and her project team were working on <a href="http://www.europarl.europa.eu/news/public/focus_page/064-65646-334-11-49-911-20091130FCS65642-30-11-2009-2009/default_en.htm">the editorial coverage of the Copenhagen Summit</a> and they proposed a Quiz combining Christmas with environmental issue, in a funny tone and with nice drawings. We would have loved to produce it in 22 languages but we were running out of time &#8211; we could only produce it in English if we wanted it to be ready and available before Christmas and not for Easter. And since we don&#8217;t like to publish anything on our Headlines in less than our 22 languages, MySpace came in as an easy solution.</p>
<p><object width="750" height="550" data="http://www.europarl.europa.eu/myspace/flash/santaquiz/santaquiz.swf" type="application/x-shockwave-flash"><param name="movie" value="http://www.europarl.europa.eu/myspace/flash/santaquiz/santaquiz.swf" /><param name="allowFullScreen"<br />
value="true" /><param name="allowscript<br />
access" value="always" /><param name="align" value="middle" /><param name="scale" value="noscale" /></object> </p>
<p>The <a href="http://www.myspace.com/europeanparliament">quiz is there</a>. Do not hesitate to embed it. And tell us what you like or don&#8217;t like about it &#8211; so the next one will be even better.</p>
<p>We will promote it on the European Parliament&#8217;s Headlines from next week on, so you can already consider that you&#8217;ve seen it here first!</p>
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		<item>
		<title>To be a digital non-citizen</title>
		<link>http://www.writingforyeu.eu/2009/06/to-be-a-digital-non-citizen/</link>
		<comments>http://www.writingforyeu.eu/2009/06/to-be-a-digital-non-citizen/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 16:15:43 +0000</pubDate>
		<dc:creator>Svetla</dc:creator>
				<category><![CDATA[Thinking allowed]]></category>
		<category><![CDATA[european elections]]></category>
		<category><![CDATA[european parliament]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.ep-webeditors.eu/?p=1457</guid>
		<description><![CDATA[&#8220;Svetla, what is a blog?&#8221; asked recently my mother in law. She is one of those who possess an always switched off mobile phone. She doesn&#8217;t write e-mails and uses the laptop for typing her own translations of French poetry. The fact that I work as an online editor makes me look in her eyes [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;<em>Svetla, what is a blog?&#8221; </em>asked recently my mother in law. She is one of those who possess an always switched off mobile phone. She doesn&#8217;t write e-mails and uses the laptop for typing her own translations of French poetry. The fact that I work as an online editor makes me look in her eyes as something between a web master and a software engineer.</p>
<div id="attachment_1465" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-1465" title="signature_socialmedia_1024" src="http://www.ep-webeditors.eu/wp-content/uploads/2009/06/signature_socialmedia_1024-300x185.jpg" alt="Design by our friends in the EP StudioWeb." width="300" height="185" /><p class="wp-caption-text">Design by our friends in the EP StudioWeb.</p></div>
<p>I heard that in the modern virtual world they call people like my mother in law &#8220;digital immigrants&#8221;. This is the opposite of &#8220;digital natives&#8221; &#8211; for whom digital technologies already existed in the time they were born. In this sense I am maybe a sort of &#8220;digital non-citizen&#8221;, or better &#8220;digital asylum-seeker&#8221;. Let us take the social media. By the time our team started using them in the election campaign I was the last person among my colleagues without Facebook account and who thought that Twitter is a sort of Belgian beer.</p>
<p>And look at me now, two months later! I am administrating widgets on MySpace, publishing posts on Facebook and cannot imagine a day without Twittering. With the same enthusiasm my Danish colleague uploads videos on Youtube every day. It is a special <em>flame</em>! That <em style="mso-bidi-font-style: normal;">flame</em> you can also see in the eyes of my Portuguese colleague, when she is inviting friends on MySpace. But nothing can compare with the flame in the eyes of our coordinator announcing almost daily new records of visits on our web pages.</p>
<p>It is amazing how quick it happens – our diving in the social media, and at the same time the change in the European Parliament &#8211; from web scepticism to web enthusiasm. (Please, see also the post by <a title="Post by Steve" href="http://www.ep-webeditors.eu/2009/04/yikes-suddenly-we-are-doing-all-this-stuff/" target="_blank">Steve</a>). Yes, our work became more, (does Steve see that also?), but I think we enjoy this very much. We&#8217;re on <a title="EP channel on YouTube" href="http://www.youtube.com/europeanparliament" target="_blank">YouTube</a> and thousands are our friends in <a title="EP on Facebook" href="http://www.facebook.com/europeanparliament" target="_blank">Facebook</a> and <a title="EP on MySpace" href="http://www.myspace.com/europeanparliament" target="_blank">MySpace</a>. Yes, we dared to start direct communication with the citizens of Europe and it makes us feel satisfied, it makes us feel real. (See also <a title="Post by Tibo" href="http://www.ep-webeditors.eu/2009/05/what-i-really-wanted-to-say/" target="_blank">Tibo&#8217;s </a>and <a title="Post by Kristiina" href="http://www.ep-webeditors.eu/2009/03/want-to-touch-the-reader/" target="_blank">Kristiina’s</a> posts.)</p>
<blockquote><p>And look at me now, two months later! I am administrating widgets on MySpace, publishing posts on Facebook and cannot imagine a day without Twittering.</p></blockquote>
<p>The best thing is that we really got in touch with our readers. We see how many people react and comment on our articles and are interested in European issues. It is satisfactory to see hundred thousands have watched the viral videos online.</p>
<p>Therefore I tried to answer the question of my mother in law about the blog in a way that makes her like it. I wanted to translate it in her language. <em>&#8220;To blog is to write in the Internet about things you have experienced, about things you are interested in. It is something like an online diary</em>&#8220;, I said. <em>&#8220;Oh really?&#8221;</em> she replied. Didn’t I see that <em>flame</em> in her eyes?</p>
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