This week, a group of journalists endeavoured to make a “news” experiment. They isolated themselves from the world’s traditional media (no radio, no television, no newspapers) and “produced” news having as unique sources of information “haiku” texts on Facebook and Twitter. To complicate things, they were not allowed to click on the links proposed in [...]
When we announced to our political masters that – in line with the exhortation we had received to introduce “interactivity” on the website – the new elections website would include polls, reactions and debates, they were worried. They were worried about the kind of thing that might find its way onto the institution’s website. This is understandable; even those of them who did not know the internet well knew that it is an anarchic, uncontrolled place full of mad people with crazy opinions spreading wild rumours. Well, yes it is.
Suddenly, as happens in many families, the youngest sibling is not the youngest any more. The Web Communications unit has long traded on its image as the youngest and hippest unit in the DG Communication family. Maybe, just now and then, we have been able to get away with things our older brethren couldn’t have [...]
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