cool
Case Study: Can Institutions Be Cool? (Part V)
This is the last post of the summer case study on the possibility for institutions to become cool. Before we jump to the conclusions, let’s review what we learnt.
Case Study: Can Institutions Be Cool? (Part III)
Not all institutions are established to save baby seals. Not all of them can benefit from the coolness factor of a leader such as President Obama. Some have to spend a great deal on the communication field to improve their branding and spice it up with some cool factor.
Case Study: Can Institutions Be Cool? (Part II)
In the first post dedicated to this case study, we already answered the question: yes, public and/or international institutions can be cool. Our attention will now focus on understanding how. In the case of the luckiest (or smartest since one can decide to create an institution, after all), the cool factor is ontological, which means it belongs [...]
Put a virus in your life!
Let’s be cool, let’s put a virus in our life. It is the trend of the moment. You just need a good and powerful one, it will spread all around and reach people you never though it would.
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