communication
Case Study: Can Institutions Be Cool? (Part II)
In the first post dedicated to this case study, we already answered the question: yes, public and/or international institutions can be cool. Our attention will now focus on understanding how. In the case of the luckiest (or smartest since one can decide to create an institution, after all), the cool factor is ontological, which means it belongs [...]
Case Study: Can Institutions Be Cool? (Part I)
You won’t find this in any of our official job descriptions, nor in our Unit’s mission statement, but we generally consider that, a°) we’re cool and b°) part of our job is to make the EP cool as well. There are many reasons why this is not written anywhere, one of them being the idea [...]
Communicating poverty
How can one communicate what poverty is like? That may sound like a trite question for those who experience it first hand. Perhaps we could emulate George Orwell and take to the kitchens, streets and mines in Paris and London and Wigan and experience grinding poverty first hand. I imagine it would be quite a [...]
Time for selFB-confidence
The FB page of the European Parliament rocks, and we shouldn’t be afraid to say it. As Florent wrote on his post, we’ve the broadest EU community and the biggest Parliament’s presence on Facebook in the world. I’m honoured to work at this project, and I want to invest myself to make it bigger, nicer, [...]
Why I think social media are on the right way in the European Parliament
It’s always interesting to see who’s convinced by the use of social media for institutional communication purposes. We had a seminar with our whole directorate at the beginning of the week and it was very telling – not only because of what we said, but also because of the structure and organisation of it.
Brake-down in communication?
I wouldn’t fancy working in Toyota’s communications department at the moment. The company has sailed into a perfect “faulty component” storm that has led to the recall of millions cars and trucks and a suspension in sales of many of its most popular models. The estimated bill is expected to top a cool 2 billion [...]
A case study: new Diesel campaign
Last weekend, I discovered the new Diesel communication campaign in Next, the monthly supplement of French newspaper “Libération.” Fashion is a crowded industry where brands fight each other to get customers’ attention and, eventually, preferences. That means the money to buy a pair of used jeans. In terms of communication, it is often a creative field and, [...]
Statistics – a quick look on the backstage
Let’s have a (critical) view on our production on this blog… Is it enough? Is it equally distributed? Here are some statistics to help you make your own opinion.
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