The latter happened to me last week. In an interesting coffee break with some hard working colleagues who are totally devoted to the communication campaign, I learnt that in some countries, like Spain, the chicken of the installation is bilingual. It means that its messages are delivered not only in Spanish, but also in Catalan, Basque and Galician.  

Maybe this ability with languages is one of the reasons why this motive has become one of the most popular among the citizens. Even if cat lover Thibault thought everyone would fall in love with the cat and the lion, the truth is that the “beauty queen” of the campaign is the chicken. By popular request. One of them even got a love letter in the form of graffiti: “Je t’aime, poulet” (I love you, chicken). A public love declaration many women and men would dream of. Well, the chicken got it in just a week: it was love at first sight.  

In other cities passion towards the giant chicken has reached a point I could have never imagined. Like a pop idol, one of them was “assaulted” by fans that took away the labels dressing it. As the campaign invites voters to do, someone in Madrid made a choice: they wanted a naked chicken.

The naked chicken in Madrid (photo from the EP Flickr account)

Some said it was vandalism (“the chicken was vandalised in Madrid”). I prefer to understand it as another love declaration. A passionate one: you know what they say about Mediterranean people and Latin Lovers.

I must confess that at the beginning I could not understand why so much noise for a chicken. But now I have to admit that a giant chicken that travels all around the European Union, doing stripteases if the fans so require, and speaking so many languages (more than 25!) to get closer to the citizens, has a kind of a charm.