It is obvious that you cannot run FB as « business as usual ». You have to experiment, be new, fresh and come up with some good stuff all the time, if you want your audience to “react”. We, “the FB team” of the European Parliament, have always tried to keep it in mind. But…
Already thought by some of our colleagues to pass our working hours in ways that are not quite serious, we have just started a new line of work which will give them another stick to beat us with. Yes, we now – officially – spend our time chatting online.
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