Case study
Case Study: Can Institutions Be Cool? (Part V)
This is the last post of the summer case study on the possibility for institutions to become cool. Before we jump to the conclusions, let’s review what we learnt.
Case Study: Can Institutions Be Cool? (Part IV)
The question in the title has been answered in three previous posts. We’ve seen that some institutions are ontologically cool, such as Unesco, some others benefit largely of their previous and/or current leaders’ cool factor, like the White House, while a third kind can succeed in becoming cool with the support of good communication. It doesn’t [...]
Case Study: Can Institutions Be Cool? (Part III)
Not all institutions are established to save baby seals. Not all of them can benefit from the coolness factor of a leader such as President Obama. Some have to spend a great deal on the communication field to improve their branding and spice it up with some cool factor.
Case Study: Can Institutions Be Cool? (Part II)
In the first post dedicated to this case study, we already answered the question: yes, public and/or international institutions can be cool. Our attention will now focus on understanding how. In the case of the luckiest (or smartest since one can decide to create an institution, after all), the cool factor is ontological, which means it belongs [...]
Case Study: Can Institutions Be Cool? (Part I)
You won’t find this in any of our official job descriptions, nor in our Unit’s mission statement, but we generally consider that, a°) we’re cool and b°) part of our job is to make the EP cool as well. There are many reasons why this is not written anywhere, one of them being the idea [...]
A case study: new Diesel campaign
Last weekend, I discovered the new Diesel communication campaign in Next, the monthly supplement of French newspaper “Libération.” Fashion is a crowded industry where brands fight each other to get customers’ attention and, eventually, preferences. That means the money to buy a pair of used jeans. In terms of communication, it is often a creative field and, [...]
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