blog
Branding is the key
Branding, weither it’s online or in real life, has become one the key factors of your success, whatever your line of business is. There’s a blog of a Latvian branding expert I would recommend to you: Rue Archimede. Not yet Seth Godin but on his way.
Statistics – a quick look on the backstage
Let’s have a (critical) view on our production on this blog… Is it enough? Is it equally distributed? Here are some statistics to help you make your own opinion.
A blogging guru visits
It was truly fascinating to meet – in the flesh!!! – euro uber-blogger Julien Frisch this week when he paid a visit to our humble faceless office block. Rarely-seen editors emerged blinking into the light to proffer a hand, impressionable young web-editors jostled for a sighting of a local myth, glamourous young ladies solemnly vowed not [...]
Britney and the top five
A while ago, in February to be precise, I wrote a post entitled “Sex, porn and Britney Spears”, at the end of which I wondered “whether an article titled and tagged as this one is, especially when these terms appear in tempting conjunction with “European Parliament”, gets any bump in traffic?”. Well, I went and checked.
Big worlds and small worlds
This is probably exactly the wrong place, indeed a self-contradictory place, to hint at heretically relativising thoughts, but being away far from Brussels for a few weeks has made me reflect on digital divides of various sorts.
Yikes! Suddenly we are doing all this stuff
Seems only yesterday… It’s not long since we were in the happy position of being the ones pushing for all kinds of trendy, new-fangled ideas against a hidebound establishment. This blog seemed like a distant mirage – it was just too far outside the comfort zone of the way European institutions do communication to be [...]
Downtown on the digital frontline (with Obama)
Today, I find myself in downtown Brussels in a hotel, surrounded by people without ties but all sporting the inevitable conference badges, where in a moment I am participating in a panel discussion entitled “What won it for Obama?”
Time to go!
Until now, dear reader, this blog has been rather unusual: it has not been accessible to the outside world. Yes, that’s a password-protected blog open only to those who have been writing it. Not really the point of a blog… I hope that this will surprise you, because if it does, it means you are reading a blog which is open to all.
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