// archives

Thinking allowed

This category contains 108 posts

Togo or not Togo…

This is a blog post I was supposed to write some time ago… But somehow I couldn't find the time to do it last week. Now I sit comfortably in my chair in lovely Strasbourg (yes, it's plenary once again), watching the Christmas market under the snow outside (or almost) and I can remember those […]

Four gurus and six ideas to improve our web presence

With some other colleagues dealing with social media and the Parliament web presence, we went for a two-days trip to Paris to meet some geeks. Or, to be more precise, to meet web experts, public institutions webteams and web-journalists. A highly valuable school trip which gave some ideas about how we could further improve the […]

A speaker, a video, a strategy

Like most of the EU Communicating Brussels Bubble, I watched the excellent speech given by Simon Anholt.  I wasn’t at the EuropComm 2011 opening session, I only showed up at the workshops where I started to hear about how this speech was great, witty and inspiring. The following weekend saw the video being shared on my teammates’ facebook […]

Here’s a nettle. Grab it.

Imagine if, when you get out of your house one sunny autumn day in Brussels, the boulevard, normally over-crowded by snaked-shaped car lines near your street is completely car-less. Imagine if this boulevard for once gets filled with bikes and roller blades instead, let’s say ten, hundreds of them… If you are already picturing that […]

Try the Forgettometer

This is not a discussion on the merits of working for WebCom but an attempt to develop a scientific method of gauging the success of one’s holidays.

Travel blogging with an iPad

I’ve always considered the iPad as a beautiful, wonderful, joyful tool for consulting digital content rather than for producing any. Nevertheless, the range of proposed applications dedicated to writing, editing photography, publishing on various blogs platforms never ceases to impress me. I decided to give it a try. Unfortunately, the EP doesn’t always support my […]

Case Study: Can Institutions Be Cool? (Part V)

This is the last post of the summer case study on the possibility for institutions to become cool. Before we jump to the conclusions, let’s review what we learnt.

Case Study: Can Institutions Be Cool? (Part IV)

The question in the title has been answered in three previous posts. We’ve seen that some institutions are ontologically cool, such as Unesco, some others benefit largely of their previous and/or current leaders’ cool factor, like the White House, while a third kind can succeed in becoming cool with the support of good communication. It doesn’t […]

Case Study: Can Institutions Be Cool? (Part III)

Not all institutions are established to save baby seals. Not all of them can benefit from the coolness factor of a leader such as President Obama. Some have to spend a great deal on the communication field to improve their branding and spice it up with some cool factor.

Case Study: Can Institutions Be Cool? (Part II)

In the first post dedicated to this case study, we already answered the question: yes, public and/or international institutions can be cool. Our attention will now focus on understanding how. In the case of the luckiest (or smartest since one can decide to create an institution, after all), the cool factor is ontological, which means it belongs […]

Case Study: Can Institutions Be Cool? (Part I)

You won’t find this in any of our official job descriptions, nor in our Unit’s mission statement, but we generally consider that, a°) we’re cool and b°) part of our job is to make the EP cool as well. There are many reasons why this is not written anywhere, one of them being the idea […]

Lessons from the Danish suburbs: Après Aarhus

Do Danish journalists get jobs? Why are Danish trainees so hard to find? Why do students still want to work for newspapers? Are media and journalism the same thing? Are Danes really the happiest people in the world? All this and more in these brief post-Aarhus thoughts.


A good looking couple from Azerbaijan won

Yes, Facebook matters. Bahrainis show the way

It’s been a big week on Facebook for WebCom. You know how we’ve been obsessing about what happens to all those comments we get on our Facebook page? Well, this week provided one answer.

Is shaking hands with a Prime Minister worth it?

14 May, 13:55, in front of the Permanent representation of France in Brussels. Tens of people were queuing on the street to enter the room where French Prime minister François Fillon was expected to give a speech to European civil servants.

Digital authority: back to the future?

Is the time of new Facebook friends over? Is the role of social media in the Arab revolutions just the end of an era? Yes, according to a digital media guru that was this week in Brussels. Social media are far from dying, but they are changing their skin. Are we ready for the mutation?

Lessons from America 5: Living in 1996

Professor Sreenivasan has a sense of the passage of internet time. The first thing you find on entering his office in Colombia School of Journalism, on the right as you come through the door, is a small mortuary of defunct gadgets, physical testimony to the faddishness and rapid progress of communications technology.

Lessons from America 4: Why America loves a failure

America is of course famously, notoriously even, the country which loves a winner. So why is everyone so keen on failure?

Lessons from America 3: Life beyond Facebook

Mid-life, it turns out that some of our obsessions are shared. One of these is worrying continually about What It All Means. Facebook, I mean.

The loop of infinite perfection

Ok I will come clean on this. I’m a moderate Mac fan, and have been for a very long time now. I sometimes can’t help lusting after the stuff the boys from Cupertino come up with but, for some reason, sometimes it all leaves me a little cold. In good old days of the Mac […]

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