Strengths and weaknesses belong to your organisation – there is something you can do about it (most of the time). The second part of the SWOT analysis aims at identifying external opportunities and threats. They happen to exist outside your organisation and are essential to consider in order to reach your objectives. Because you've [...]
In our team, we are blessed to count a Studio Web. They don’t only work on the design of all websites and pages, they also create the weekly infographics we publish in 22 languages. Our beloved Chief Designer, Fred, was kind enough to produce a “Christmas Special” for this blog’s readers. Yep, that’s exclusive! Enjoy.
From time to time, someone in the team came up with a new idea, a new format. One of the latest one (brought by Giulio and Dan) was to portrait MEPs via photos of items one can see in their offices, with said MEP explaining (voice over) why such or such object is important to [...]
Using the SWOT matrix for an organisation means focusing first on its strengths and weaknesses. Those pluses and minuses come from within; in other words, someone can take the credit or be blamed for them. It also means there is a way to influence those strengths and weaknesses. They are not totally out of the control [...]
For an institutional organization, the European Parliament online presence is not that bad. We're heading to greet our 500,000th fan on facebook, we're active on almost a dozen of social-media platforms, we've redesigned our main website with satisfactory results (less viewed pages meaning our visitors find faster what they're looking for). From all we've developed [...]
The Boss and two of his angels left us for another Directorate. Although they’ll be physically just two floors ahead ours, it feels like we’ll now live continents apart. That’s the price you have to pay when you have the good fortune to work on an Isola Felice
It's been an interesting editorial season. Regular readers of this blog know well how I fight my frustration not working for a Hollywood TV Show by considering years from September to June, calling them "season", just like you'd do for your favorite TV Show. Among many other things.
I was lucky enough to be invited by our colleagues from the European Commission at a Master Class given by Paul Boag. Mr Boag is an expert in many things, including web design. The topic of the class was how to work with the system when you have a web-something job in a big organization. [...]
Like most of the EU Communicating Brussels Bubble, I watched the excellent speech given by Simon Anholt. I wasn’t at the EuropComm 2011 opening session, I only showed up at the workshops where I started to hear about how this speech was great, witty and inspiring. The following weekend saw the video being shared on my teammates’ facebook [...]
I’ve always considered the iPad as a beautiful, wonderful, joyful tool for consulting digital content rather than for producing any. Nevertheless, the range of proposed applications dedicated to writing, editing photography, publishing on various blogs platforms never ceases to impress me. I decided to give it a try. Unfortunately, the EP doesn’t always support my [...]
This is the last post of the summer case study on the possibility for institutions to become cool. Before we jump to the conclusions, let’s review what we learnt.
The question in the title has been answered in three previous posts. We’ve seen that some institutions are ontologically cool, such as Unesco, some others benefit largely of their previous and/or current leaders’ cool factor, like the White House, while a third kind can succeed in becoming cool with the support of good communication. It doesn’t [...]
Not all institutions are established to save baby seals. Not all of them can benefit from the coolness factor of a leader such as President Obama. Some have to spend a great deal on the communication field to improve their branding and spice it up with some cool factor.
In the first post dedicated to this case study, we already answered the question: yes, public and/or international institutions can be cool. Our attention will now focus on understanding how. In the case of the luckiest (or smartest since one can decide to create an institution, after all), the cool factor is ontological, which means it belongs [...]
You won’t find this in any of our official job descriptions, nor in our Unit’s mission statement, but we generally consider that, a°) we’re cool and b°) part of our job is to make the EP cool as well. There are many reasons why this is not written anywhere, one of them being the idea [...]
In the same spirit of Tayebot’s post on Huffington Post’s editorial model, Jack Shafer from Slate.com wrote a nice piece on how “the legacy media continue to ignore the lesson the aggregation giant is teaching”. Read: The Huffington Post Challenge.
Felix Salmon (a Reuter blogger) writes about being wrong on Twitter. “Twitter is more like a newsroom than a newspaper: it’s where you see news take shape. Rumors appear and die; stories come into focus; people talk about what’s true and what’s false.” He also rightly claims that “if you’re never wrong, you’re never interesting.” [...]
Since we launched the current version of the European Parliament website, circa September 2005, I refer to each year as editorial seasons starting in September and ending in June. Maybe this comes from my frustration of not working in TV production, where you do consider editorial seasons for your grid of programs. Or perhaps it’s [...]
On 11 May, Touteleurope.eu opened its new website fully dedicated to the European Parliament, “Parliament in action”. I was at the pre-launch, a week ago in Paris, and while I am happy semi-external entities produce online content on the European Parliament, I couldn’t help leaving the event with mixed feelings. Let’s see the positive [...]
Figures and naked truth.