// author archive

Tayebot

Tayebot has written 74 posts for Writing for (y)EU

Working with the system – A master class with Paul Boag

  I was lucky enough to be invited by our colleagues from the European Commission at a Master Class given by Paul Boag. Mr Boag is an expert in many things, including web design. The topic of the class was how to work with the system when you have a web-something job in a big organization. [...]

A speaker, a video, a strategy

Like most of the EU Communicating Brussels Bubble, I watched the excellent speech given by Simon Anholt.  I wasn’t at the EuropComm 2011 opening session, I only showed up at the workshops where I started to hear about how this speech was great, witty and inspiring. The following weekend saw the video being shared on my teammates’ facebook [...]

Travel blogging with an iPad

I’ve always considered the iPad as a beautiful, wonderful, joyful tool for consulting digital content rather than for producing any. Nevertheless, the range of proposed applications dedicated to writing, editing photography, publishing on various blogs platforms never ceases to impress me. I decided to give it a try. Unfortunately, the EP doesn’t always support my [...]

Case Study: Can Institutions Be Cool? (Part V)

This is the last post of the summer case study on the possibility for institutions to become cool. Before we jump to the conclusions, let’s review what we learnt.

Case Study: Can Institutions Be Cool? (Part IV)

The question in the title has been answered in three previous posts. We’ve seen that some institutions are ontologically cool, such as Unesco, some others benefit largely of their previous and/or current leaders’ cool factor, like the White House, while a third kind can succeed in becoming cool with the support of good communication. It doesn’t [...]

Case Study: Can Institutions Be Cool? (Part III)

Not all institutions are established to save baby seals. Not all of them can benefit from the coolness factor of a leader such as President Obama. Some have to spend a great deal on the communication field to improve their branding and spice it up with some cool factor.

Case Study: Can Institutions Be Cool? (Part II)

In the first post dedicated to this case study, we already answered the question: yes, public and/or international institutions can be cool. Our attention will now focus on understanding how. In the case of the luckiest (or smartest since one can decide to create an institution, after all), the cool factor is ontological, which means it belongs [...]

Case Study: Can Institutions Be Cool? (Part I)

You won’t find this in any of our official job descriptions, nor in our Unit’s mission statement, but we generally consider that, a°) we’re cool and b°) part of our job is to make the EP cool as well. There are many reasons why this is not written anywhere, one of them being the idea [...]

Huffington Post again

In the same spirit of Tayebot’s post on Huffington Post’s editorial model, Jack Shafer from Slate.com wrote a nice piece on how “the legacy media continue to ignore the lesson the aggregation giant is teaching”. Read: The Huffington Post Challenge.

Being wrong on Twitter

Felix Salmon (a Reuter blogger) writes about being wrong on Twitter. “Twitter is more like a newsroom than a newspaper: it’s where you see news take shape. Rumors appear and die; stories come into focus; people talk about what’s true and what’s false.” He also rightly claims that “if you’re never wrong, you’re never interesting.” [...]

End of an editorial season.

Since we launched the current version of the European Parliament website, circa September 2005, I refer to each year as editorial seasons starting in September and ending in June. Maybe this comes from my frustration of not working in TV production, where you do consider editorial seasons for your grid of programs. Or perhaps it’s [...]

A new kid in town – Parliament in action

On 11 May, Touteleurope.eu opened its new website fully dedicated to the European Parliament, “Parliament in action”. I was at the pre-launch, a week ago in Paris, and while I am happy semi-external entities produce online content on the European Parliament, I couldn’t help leaving the event with mixed feelings.   Let’s see the positive [...]

Some web analytics for a change.

Figures and naked truth.

Banking 1.999999999

Even though « Finance » was my second major, back in Business School, I am not keen on talking with my banker. Somehow, the discussion always ends up about the way I (mis)use my money, with a loth of sighing and frowning in the process. I was not thrilled, then, when Steve asked me to fly to Frankfurt to meet 40 bankers from European and National Central banks.

Online editorial models #05 – The Huffington Post case

The Huffington Post, created in May 2005, is the new current star amongst online media. Forget about Slate, Salon and don’t event think about old media venturing into the digital era. HuffPo beats them all.

Online editorial models #04: Meta-enabling journalism aka lol-journalism

Speaking lightly of serious things and seriously of light ones is not only a motto every educated French men is bound to follow – at least if he was raised by the same grand father I had – it’s also an editorial online model which prospers on Internet. To the extent that it could be [...]

Online editorial models #03 – Network journalism

There was a time networked journalism was called « citizen journalist. » Then a smart guy asked if you would trust a citizen dentist or a citizen brain surgeon and the term was dead, until it was rebranded as… network journalism.

Professional archetypes

I still have to think about which professional archetypes defines me best (the team is welcome to let me know). And you? Read Seth Godin’s post and let us know in the comments ;-)

Italian nuts are sensitive

If you still believe the European Parliament has no impact on your daily life, maybe you’d reconsider your position after reading this article by AP: Italy fears for Nutella with new EU food labels. Read also our Press release.

Beautiful goals

You may have noticed: there is an ongoing World Cup… Jean-Pierre Evrard is a talented photographer, former football player. He travels the world and shoots the goal he finds in remote places. His slide show is just inspiring and beautiful, even if you can’t stand football anymore. (via Rue89).

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