// author archive


Tayebot has written 82 posts for Writing for (y)EU

Cruising at full speed

Fewer than 20 days to go before the European elections… Has something already changed in Europe? Yes! The sky is dotted with balloons (more than 6,000 to date), recipes are being exchanged, the EP is being boxed, the European flat has been renovated and a wild and crazy cat is running wild on the internet…

2013 Web Comm Christmas Video

It's a long standing tradition since our first video which granted us the nickname of the "Dancing Unit" in some corridors of our beloved institution: every Christmas our team produces a short video, just for the fun of it. In 2013, Rita, Annastiina and Kristina took the lead with Gabor holding the camera and Caroline playing the […]

This Time, It’s Different

On Tuesday 11 September 2013, European Parliament launches its Information campaign leading up to 2014 Elections. As you may imagine, this is an important moment for the Web team. Not only are we closely associated with the full campaign, but an important part of it will take place on our various social media. This is […]

End of an editorial season (again)

The last time I wrote a similar post was in July 2011. Somehow, I missed the momentum last year, and yet here it comes again: the end of our eighth editorial season. Because we launched the first new version of the European Parliament website in September 2005, my mental calendar is the similar of a […]

A coffee with EP Spokesman Jaume Duch

We call him "Über Boss" and he once explained here what it means to work with us – from his point of view. This week, Newshound, the EP internal online magazine interviewed Jaume Duch-Guillot, EP Spokesman and Director of Media Directorate on different issues: workwise and personal. Here comes the full interview, if your curiosity […]

Being an Organization – Online #03 – Opportunities and Threats

  Strengths and weaknesses belong to your organisation – there is something you can do about it (most of the time). The second part of the SWOT analysis aims at identifying external opportunities and threats. They happen to exist outside your organisation and are essential to consider in order to reach your objectives. Because you've […]

A graphical Christmas Gift

In our team, we are blessed to count a Studio Web. They don’t only work on the design of all websites and pages, they also create the weekly infographics we publish in 22 languages. Our beloved Chief Designer, Fred, was kind enough to produce a “Christmas Special” for this blog’s readers. Yep, that’s exclusive! Enjoy.

The Boss that became Über-Boss: A portrait in four objects

From time to time, someone in the team came up with a new idea, a new format. One of the latest one (brought by Giulio and Dan) was to portrait MEPs via photos of items one can see in their offices, with said MEP explaining (voice over) why such or such object is important to […]

Being an Organisation – Online #02: Strengths and Weaknesses

  Using the SWOT matrix for an organisation means focusing first on its strengths and weaknesses. Those pluses and minuses come from within; in other words, someone can take the credit or be blamed for them. It also means there is a way to influence those strengths and weaknesses. They are not totally out of the control […]

Being an organization – online #01

For an institutional organization, the European Parliament online presence is not that bad. We're heading to greet our 500,000th fan on facebook, we're active on almost a dozen of social-media platforms, we've redesigned our main website with satisfactory results (less viewed pages meaning our visitors find faster what they're looking for). From all we've developed […]

Not the last video

The Boss and two of his angels left us for another Directorate. Although they’ll be physically just two floors ahead ours, it feels like we’ll now live continents apart. That’s the price you have to pay when you have the good fortune to work on an Isola Felice

Current online editorial trends

It's been an interesting editorial season. Regular readers of this blog know well how I fight my frustration not working for a Hollywood TV Show by considering years from September to June, calling them "season", just like you'd do for your favorite TV Show. Among many other things.

Working with the system – A master class with Paul Boag

  I was lucky enough to be invited by our colleagues from the European Commission at a Master Class given by Paul Boag. Mr Boag is an expert in many things, including web design. The topic of the class was how to work with the system when you have a web-something job in a big organization. […]

A speaker, a video, a strategy

Like most of the EU Communicating Brussels Bubble, I watched the excellent speech given by Simon Anholt.  I wasn’t at the EuropComm 2011 opening session, I only showed up at the workshops where I started to hear about how this speech was great, witty and inspiring. The following weekend saw the video being shared on my teammates’ facebook […]

Travel blogging with an iPad

I’ve always considered the iPad as a beautiful, wonderful, joyful tool for consulting digital content rather than for producing any. Nevertheless, the range of proposed applications dedicated to writing, editing photography, publishing on various blogs platforms never ceases to impress me. I decided to give it a try. Unfortunately, the EP doesn’t always support my […]

Case Study: Can Institutions Be Cool? (Part V)

This is the last post of the summer case study on the possibility for institutions to become cool. Before we jump to the conclusions, let’s review what we learnt.

Case Study: Can Institutions Be Cool? (Part IV)

The question in the title has been answered in three previous posts. We’ve seen that some institutions are ontologically cool, such as Unesco, some others benefit largely of their previous and/or current leaders’ cool factor, like the White House, while a third kind can succeed in becoming cool with the support of good communication. It doesn’t […]

Case Study: Can Institutions Be Cool? (Part III)

Not all institutions are established to save baby seals. Not all of them can benefit from the coolness factor of a leader such as President Obama. Some have to spend a great deal on the communication field to improve their branding and spice it up with some cool factor.

Case Study: Can Institutions Be Cool? (Part II)

In the first post dedicated to this case study, we already answered the question: yes, public and/or international institutions can be cool. Our attention will now focus on understanding how. In the case of the luckiest (or smartest since one can decide to create an institution, after all), the cool factor is ontological, which means it belongs […]

Case Study: Can Institutions Be Cool? (Part I)

You won’t find this in any of our official job descriptions, nor in our Unit’s mission statement, but we generally consider that, a°) we’re cool and b°) part of our job is to make the EP cool as well. There are many reasons why this is not written anywhere, one of them being the idea […]

Recent Comments

Our tweets in English