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Communicating an Olympic Spain without defeatism

PhotoOlympicsBlog Unsatisfactory allocation of talent and human resources into politics and communication is one among many other problems Spain is suffering from. And sorting it out would indeed help to overcome this crisis.

This has been showed once again as the Major of Madrid performed a very poor and broadly criticised presentation of the Capital of Spain bid to organize the 2020 Olympic Games, which will be finally taking place in Tokyo.

Former Spanish Prime Minister José Luis Rodríguez Zapatero also proved to be a deceiving and unconvincing speaker when unsuccessfully supporting Madrid in the race to host the games in 2012 and 2016, won by London and Rio de Janeiro.

Education system

The traditional lack of attention paid to arguing, rhetoric, public speaking and foreign languages -namely English- skills by the Spanish education system from the schools to the Universities has been once again singled out by many analysts in the last weeks as one of the main causes of the failure Madrid and Spain to host the Olympic Games after the success of Barcelona en 1992.

Yet, in my career as former EU correspondent for the Spanish business press I have met in Brussels and elsewhere many compatriots whose communicating skills -in at least English, French and Spanish- are most remarkable and highly appreciated.

Crisis and brain drain

While I do agree the Spanish education system does not match with the needs of today's society, I refuse to accept undue generalisation, pessimism and defeatism. Spain is not lacking of both junior and senior talented professionals in all fields, although too many of them are nowadays leaving the country and serving elsewhere because of the crisis.

And I sadly wonder aloud why non natural-born leaders and unskilled communicators lead and represent Spain in our global village.


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Credits: Photo by marcus_and_sue http://www.flickr.com/photos/marcusandsue/


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