Somewhere in this vast virtual space exists a blog post written by past Caroline, beginning trainee. Here we are, over a year later, and somehow… I'm staying!
"Is this your first job-job?"
– "Yes." (pauses) "Yes-yes."
And what did I learn so far?
What I learned from Engagor
Statistics are your new best friend. But if you don't know what you are looking for, you will never find it. It's like iPhone blindness; you unlock your phone but can't remember what you unlocked it for. A wealth of information at the touch of a fingertip, but if you don't know what you need, you may as well tuck it back in and save the battery time.
What I learned from Facebook
Don't take criticism personally. People tend to be more ruthless online. When you throw something onto the www, you have to realise that it will be seen by a lot of people. From all of those people, less than a quarter will agree with the message you sent. From that quarter, perhaps one person will try to engage in a conversation. The rest of them will just dismiss your comment, your entire train of thought and possible your very existence. That's ok. "It is like playing chess with a pigeon. No matter whether you're right or not, the pigeon will just crap all over the board and strut around like it's victorious."
What I learned from Flickr
Flickr works well alone, but better together. Hanging a picture in your office of you meeting Robert Downey Jr. is nice, going out into the hallway shouting about it is better. Eventually your grieved co-workers will poke their heads around the door for a quick peek. They may hate the picture, but at least you got them out of their chairs.
What I learned from Instagram
Food, friends and holidays are the classic Instagram Friendlies. But there is no rule saying you can't put a serious message in a pretty package, as long as people get the message. So if we come within sniffing distance of a social media feature that seems even remotely appealing to yEU, you can bet your content management system we will try to squeeze into it as if it were a designer dress at a sample sale and we will look good doing it. It's the Webcomm way.
What I learned at Webcomm
Work hard, be nice. If being nice doesn't pay off, the working hard part still applies. Also remember to give in to soft Googling every once in a while. You might come across a product mid-viral flight which triggers a new idea for an infography, article or post. Because talent borrows, genius-genius steals.