After just a few days since I returned from my holidays (I like saying that it has been just a few days, although in reality more than two weeks had already passed), I immediately realized how hard it is to go back to previous habits of constantly checking those social media producing machines and swallow the sometimes useful sometimes extremely useless information they provide. Worst of them all for myself is the re-adaptation to Twitter, addicted yet slightly too replaceable for my own taste.
And as I was surfing through the news my unit has produced while I was away, I detected some new infographics (like this one) on our website and more precisely, the increasing number of infographics that we are making.
They are still the new thing. Some are cool some geeky, some are super creative and funny and some a bit boring, some are news sources some are already outdated. They are useful for they touch a great deal of I-am-not-thinking-about topics and breaks them down into diverse sections, while in the same time providing numerous details and figures that would be worth taking the time to surf by yourself.
We have what we like to call a "web lab" that is in charge with that, but which is not really a web lab, but the Web Studio from the first floor and some editors working on them altogether… and the infographic lady :)
She used to do our "ads and visuals" (promotional links on our webpage), but now it's someone else's turn and, from my own experience, I believe this makes her quite happy. She sits in the same office where I used to be for two years before my revamping in the new post. Clearly she also does other stuff that I am and/or am not really familiar with, but in between those, she is working on infographics. I am also interested in what it takes to create one therefore she's one of the best people to give me some insights.
- "How to you make them?…in a few words please.
- Ask Giulio!" (another colleague in charge with them)
Right, let's start over.
- "I want to make an infographic on the projects I work on. What do I need?"
Long story shorter, in order to make an infographic in Webcom, you need:
1) A good idea, an interesting topic which can be afterwards adapted to a creative (!!) format! This idea is normally debated and chosen throughout our weekly editorial meeting and relies on the subject we will cover in the upcoming week.
2) Once the idea is validated by our hierarchy within the Comité editoriel, work can really begin.
3) Data collection – usually it is the web lab and/or editors in charge with collecting the stats required for it.
4) The Studio team – our designers that will come up with a visual proposal for the future to be infographic.
5) Validations – again and again
6) Labels creation and translation in 22 languages. We get the whole team to do this, something they tend to view and a bit of chore, but in the end they will be…
7) … Implemented by the studio to create the 22 versions of the infographic and…
8) … Proofread and corrected, if necessary, by our editors.
9) Finally, publication on the scheduled day!
10) Last but not least, a team, in charge of all this :)
Et voilà…you can take a look at what we have produced so far here.
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As for an outside example, I spotted one yesterday (cool from my mood's perspective) and I couldn't help myself from sharing it, as I must admit, I may still be in my post travel blues , but have not imagined this could be a topic.
It is more or less called: Happiness is travelling, travelling is happiness. Its explanation comes from a simple obvious equation which defines all of it:
TRAVEL = HAPPINESS
There are several points of high level of happiness when travelling, like planning the trip and reaching the set destination and there are historical facts proving this need.
It is not really intended as a hint or whatsoever, but if I am to share some pennies on it, I would like to study the accuracy of the information behind it!
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