A follow-up to the briefest of “Asides” published back in mid-February, in which I lamented the fact that the Fleishman Hillard study on “European Parliament Digital Trends” was based on research from before the European elections.  I said at that time that we had some “willing victims” on the case, but, it was a big job and we ended up having to wait until a new group of (I’m sure) willing trainees arrived and came to terms with the fact we were asking them to trawl through the web presence of 736 MEPs to try to spot their social media activities.

The network is spreading

We don’t claim the scientific method or the statistical sophistication of Fleishman Hillard, but we have some rough and ready figures on how many MEPs are using social media – and it seems the numbers are well up since the elections. Doubtless increasing every day as well…

So, here we go:

Twitter

We found 230 MEPs with Twitter feeds.  That’s just over 31% of the membership of the EP. Collectively, they have over 114,000 followers.  If you want information on who is most followed, most active, etc., the euro-twitter aggregation site europatweets.eu offers some statistics (for which I take no responsibility).

Twitter is of course currently having another of its moments in the limelight, thanks to its role in helping people deal with myriad difficulties caused by the air traffic ban (see Tibo’s post mentioning this and his praise for Eurocontrol’s exemplary efforts on Twitter), and many MEPs have been using their Twitter feeds to tell stories of travel disruption, seek/give information or occasionally vent some frustration.

Facebook

A majority of MEPs have Facebook profiles! We found 401, that’s 55% of them. That’s a comfortable co-decision qualified majority… Unlike Fleishman Hillard, we haven’t got the research firepower to try to assess “extensive” users of social networks, but I think we can assume that the total we found represents a significant increase over the 33% who “used social networks extensively” before the elections.

A majority of MEPs have Facebook profiles! That’s a  qualified majority.

Altogether, and very interestingly for anyone thinking in terms of a burgeoning EP online community, these members have well over 450,000 fans, but, of course, fairly spread out between them.  (We couldn’t help noticing though that almost 90,000 of the total were fans of just two members, but otherwise the numbers are quite even.)

Facebook is the social media platform which seems to offer us the greatest possibilities at present. The number of fans (or, as it now says, “people who like this”) of the EP Facebook page is growing steadily, and stands at 66,640 at the beginning of the day I write this, which also happens to be the page’s first birthday! We are also seeing an increasing level of interaction on the page from fans, and, it is good to observe, from MEPs who wish to join in the debates they see occurring there.

Personally, I can’t find anyone else in the EU institutional framework, or in the wider “official” European parliamentary world, who has built up a number of fans approaching this. (That said, I am not going to compare the page with, say Britney Spears or Barack Obama – 2.6 and 8.0 million fans respectively – but that’s different, right?) So, perhaps, embryonically, the EP Facebook page stands as good a chance as anyone at offering one place where the mythical European public sphere to start taking shape online. Now, moreover, that we know about all those members – and all their fans – it seems all the more clear that the time has come to start getting serious about developing the links and interaction between them all, and maybe creating a kind of institutional hub for their conversation.

But that is another, very interesting, story and doubtless material for many more posts in the future. Back to business.

Blogs

Last in our research, we found 282 MEP bloggers, which is about 38%. I admit to wondering whether we found everything, but do note that the FH study had MEP “extensive” bloggers at 24%.

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MEPs are increasingly engaging via social media. This must have momentous implications for our own institutional online strategy in the future.

So there you go, just some quick figures. Many thanks to the doughty trainees for their valuable efforts on this. As I said, I don’t pretend it is “scientific” research and I am going to be cautious about getting into more detail, which might be rather spurious. The key thing is we know that, yes, MEPs are increasingly engaging via social media, that a critical mass is surely being reached and that this will have momentous implications for our own institutional online strategy in the future. More anon, no doubt.