Evita picked it up first, Steve twitted it first, so all what is left to me is mentioning it here. It’s a great story from Baekdal (no, never heard before) on how you can connect with people. Is it by advertising in newspaper? (sooo last century) On blogs maybe? (soooo two years ago). Or on social media? (sooooo five minutes ago). Read it, print it, stick it in the elevator.