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New media needs time

Something I heard which struck me somewhere recently, in Dublin I think. It won’t be right exactly, but it went something like this. The subject was the use of new media by politicians, organizations, businesses. “Nobody knows what they’re doing with new media. It took people twenty years to work out how to use TV, so it’s no surprise they’re still working out what to do with new media.” Makes me feel a little better.

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