I don’t know statistics but video and in particular viral video is undoubtfully a very powerful pillar of the internet today, and it also tranforms to other media: more and more press articles talking of videos, more and more television passing videoclips etc.

This specific case shows that institutional materials, even the raw ones, are not necessarily “boring” and that it depends on the use that people make of it.

We (not only us, but the EP in general, and the EU more in general) should work more to spread all the materials and contents that we produce, because they are of incredible richness but – as you say – people have to be “expert” to find them. This culture that ‘it’s them that have to look for us’ really limits so much the potential of the all democratic exercise!

I also wonder if we should not have a more video-oriented website…what do you think?!

It’s also an example of old media feeding the new. The YouTube hits would never have been so high had not the “Daily Mail” and the “Express” not rushed to beatify Mr Hannan.

On balance probably a good thing for the EP but it was all about British politics, not much European stuff in there.

The other pleasing news is that it probably hastens the departure of Mr Hannan from Brussels/Strasbourg and his arrival amid the backbenches in Westminister…

Perhaps the EP website could have a little icon with “most viewed” Youtube clips on the EP and people could clicking on that. Although we’d probably end up with the notorious Berlusconi-Schulz incident….