In WebComm we like to say we are a young and sexy team. Thibault’s claim “we are cool” could be our slogan; indeed, it would definitely be our slogan if we had to choose one. Even our Director General, Francesca Ratti, said during DG COMM seminar that it is possible to be cool and serious at the same time.  (Was she referring to us?)

So, let’s be cool, let’s put a virus in our life. It is the trend of the moment. You just need a good and powerful one, it will spread all around and reach people you never though it would. Don’t think I am crazy. Even if the favourite season for our not-so-dear friend Influenza just started, I am talking about a very different kind of virus. A non seasonal one: a marketing virus.

Viral marketing is the advertising El Dorado: viruses are cheap, they spread easily, they normally get to you through a trusted source. There is only a problem: how to create a virus? Some examples have been surprising even to the ‘parents’ of the creature. Others are well thought products. In any case, it is clear that the favourite environment for these viruses to spread is the internet, and we know a bit about it, so why not create a virus?

Some of the most creative members of the team have already come with some ideas, some attempts that have not been able to become stronger than the institutional vaccination. But WebComm creative laboratory never sleeps; sooner or later we will manage to break the barrier. Until we do so, you can start tasting watching our Christmas greetings video “Friday I’m in love” that ended up being an unexpected Brussels virus.