“Headlines” comes to you for free but you may be surprised what a lot of selling, commercialisation, advertising, negotiation goes behind the screen. The editor-in- charge of the article follows the news and when an interesting story comes up his way he defines the angle to make it appeal to the readers. Proving that is it reader-and EU citizen-friendly means that one cannot deal with a whole report in an article but the part of the report which will touch the citizen closely, in general his pocket or his mouth eg. rules on blogs, milk consumption etc. These arguments have to be laid out to editor-in-chief and the coordinator of the “Headlines” directly in charge of its running. They are equally examined closely by the expert in charge of that portfolio. The expert may disagree with the editor as he equally “sells” his story…to the specialised press. This first sifting does not suffice. The angle is then presented to the board of directors in charge of the EP website. Here according to Edward de Bono the article is analysed minutely through the six coloured hats. If anything comes out of that…then you the reader get the essence on “Headlines.”